Power of art
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Reebok Launches AR Tool To Unlock Neighborhood Basketball Courts
As part of their FW21 basketball campaign, Reebok has launched ‘Courting Greatness’, an AR tool that lets kids and teens interact with their own full-size basketball court in an attempt to celebrate players of all ages on a local level.
Choice is yours
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There’s An AR Easter Egg Hidden In Apple’s New Event Invite
Apple today confirmed the official date for its upcoming September event. Earlier this morning, Apple’s senior vice president of marketing Greg Joswiak posted a tweet revealing a September 14th date for its official live stream.
Facebook’s Ray-Ban Smart Glasses Don’t Support AR
Yesterday, Facebook CEO Mark Zuckerberg and Luxottica Chief Wearables Officer Rocco Basilico unveiled Ray-Ban Stories, a new line of stylish smart glasses that allow you to capture and share photos and videos on nearly every major social media platform.